3/10/2024 0 Comments Ferrari tractors indiaMoreover, the tractors were meant only for vineyards and fruit orchards, but the regions of Punjab and Haryana were mainly producing wheat and other food grains. However, analysts were skeptical whether Ferrari tractors would tap the above segment, since it was observed that these tractors did not serve any utility value as these states had alluvial soil which did not require deep tilling. In India, the farmers in the states of Punjab and Haryana had large land holdings and formed huge consumer base for the tractors. ![]() The tractor was launched with an initial price of INR0.8 million and had features like equal sized wheels, machine moving back and forth system, in-front machine for low turning radius and so on. Taking a cue, Escorts Company, the third largest producer of tractors, was also planning to introduce its tractor, Ferrari (a brand of racing car), in the Indian market. Mahindra and Mahindra was the first company to launch Arjun International, a premium tractor on Indian roads. ![]() Many local and global brands tried to leverage on this growth momentum. India witnessed a colossal boom in luxury tractor in the year 2011.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |